Marella
 

 

CUSTOMER INSIGHT, VISION, STRATEGY

DIGITAL CREATIVE DIRECTION
USER EXPERIENCE
USER INTERFACE & VISUAL DESIGN

PLANNING & LEADERSHIP

 

Together with MACSIOTTI studio I developed the whole online experience of MARELLA for the MAX MARA group.

The website is visually clean and very blog-based: the whole design was conceived in order to put the content at the center. Great attention was given to typography and use of white space.

 
 
 
 
 

 

Hogan Casual Business
 

 

USER EXPERIENCE
USER INTERFACE

 

With the Studio Blanco digital team we created the digital version of Casual Business, a men’s magazine that portrays creative thinkers from all over the globe.

The website is a seamless and responsive platform that mixes products and editorial contents in an interactive way, enabling the user to enjoy both aspects of the project.

 
 
 
 

 

Pennyblack
 

 

DIGITAL CREATIVE DIRECTION
USER EXPERIENCE
USER INTERFACE & VISUAL DESIGN

PLANNING & LEADERSHIP

 

Together with MACSIOTTI studio I developed the whole online experience of PENNYBLACK for the MAX MARA group. PENNYBLACK has a traditional feeling and is based on the “stamp” branding.


Both for MARELLA and PENNYBLACK I also curated the e-commerce UX and optimization with the internal development team.  

 
 
 
 
 

 

Salvatore Ferragamo
 

 

USER EXPERIENCE
USER INTERFACE
 

 

Tired of printing a large amount of catalogues for each season, Ferragamo wanted to rethink the use of these communication materials, both B2B and B2C. 

Together with Studio Blanco we conceived and designed a new digital support for the catalogues, developing an app for both iOS and Android that allowed the brand to present its contents in a bold, dynamic way and to engage a global audience with new storytelling opportunities. 

 
 
 

 
 

Bottega Veneta
 

STRATEGY
USER EXPERIENCE
 

 

Bottega Veneta Initials is the online service from Bottega Veneta that allows users to personalize handbags and accessory with their own initials. The customization service was conceived and developed with Studio Blanco and it is currently available in the UK, US and Japan. 

The challenge was to give the customers the feeling of the final product and deliver a minimum-click customization task flow while reducing the clutter and keeping a clean and elegant interface. 

Together with Studio Blanco Creative Director I worked on the concept and the experience.