FEDERICO DONELLI

DIGITAL & SOCIAL MEDIA

I manage interdisciplinary teams in creating digital campaigns, products and services for contemporary brands. Research, Strategy, Concepting, Product definition, Design and Execution.

CLIENTS: MAX MARA, Bottega Veneta, YOOX, Pomellato, Hogan, Sugar,

SUGAR

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POMELLATO

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Pomellato DoDo is a jewellery brand owned by Kering. For this project i redesigned their iOS apps in order to let the customer to CREATE its OWN MODULAR JEWEL.

the project went beyond the functional scope and HELPed the brand to create a THE CLIENTS TO TELL THEIR EMOTIONAL STORY.

 

YOOX

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It all started when…

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Hogan Casual Business

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With the Studio Blanco digital team we created the digital version of Casual Business, a men’s magazine that portrays creative thinkers from all over the globe.

The website is a seamless and responsive platform that mixes products and editorial contents in an interactive way, enabling the user to enjoy both aspects of the project.

 
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conversational commerce in fashion

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On this article that i wrote for chatbot news daily i take a look back at an unrealised startup project and put it in perspective to discuss the opportunities of Conversational Commerce in the Fashion industry. 

I discuss the topic from different perspectives: 

- digital marketing
- User experience
- customer psychology
- business model

 
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GRAZIA

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Marella

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CUSTOMER INSIGHT, VISION, STRATEGY
DIGITAL CREATIVE DIRECTION
USER EXPERIENCE
USER INTERFACE & VISUAL DESIGN
PLANNING & LEADERSHIP

 

Together with MACSIOTTI studio I developed the whole online experience of MARELLA for the MAX MARA group.

The website is visually clean and very blog-based: the whole design was conceived in order to put the content at the center. Great attention was given to typography and use of white space.

 

Ferragamo
 

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USER EXPERIENCE
USER INTERFACE
 

 

Tired of printing a large amount of catalogues for each season, Ferragamo wanted to rethink the use of these communication materials, both B2B and B2C. 

Together with Studio Blanco we conceived and designed a new digital support for the catalogues, developing an app for both iOS and Android that allowed the brand to present its contents in a bold, dynamic way and to engage a global audience with new storytelling opportunities.